
Expanding the Vision: Joe Rotunno’s Leadership
Joe Rotunno (second from right above) played a critical role in shaping W.E. O’Neil’s evolution during a time of significant growth. As the company’s first CEO from outside the family (1981), Joe led W.E. O’Neil into a new era—one that required formalizing leadership and building the infrastructure needed to support regional expansion.
Under Joe’s guidance, the company embraced a more structured approach, enabling its offices to operate with some autonomy while maintaining alignment with the company’s core values of integrity and quality. This shift positioned W.E. O’Neil to expand its footprint across the U.S., while still delivering the same level of care and excellence that defined its origins.
Joe’s vision ensured that W.E. O’Neil’s growing team of leaders was equipped to tackle the challenges of an increasingly competitive market. His leadership reinforced the company’s culture of innovation and strong ethics, paving the way for future success.
Today, the principles that Joe championed continue to guide W.E. O’Neil’s leadership. He upheld the values that built our foundation while embracing opportunities to drive the company forward into the future. Joe’s legacy is honored in W.E. O’Neil’s Chicago office, where a plaque commemorates his impact: “Mr. Rotunno’s dedicated service resulted in the continuation, reinforcement, and expansion of the O’Neil tradition for quality work and a strong sense of ethics.”